Press Reports 2020



CTR Press Reports 2020:














May 2020















May 1-3, 2020:








The Bay Area Book Festival (virtual)























A series of virtual lectures and discussions live and recorded presented a variety of topics featuring the famous writers and artists and it will continue through June every Tuesday and Thursday evenings. Each year in May there was a huge physical gathering of book enthusiasts in the Bay Area and this year the organizers converted the literary programs from physical gathering to virtual one. The subjects were diverse from celebrating life to difficult conversations about death. The authors, researchers and psychologists discussed compassionate approach to mortality and how the attitude can be transformed. They discussed the idea of normalcy and how to balance human needs, expectations and reality.


There are a variety of resources in literature both classic and modern that have fascinated the readers around the world. The wonderful writers such as Alexandre Dumas, Edgar Allan Poe, Dante, Cervantes, Ferdowsi, Maupassant, Dostoyevsky, Baudelaire, Shakespeare, Anthony Burgess, Ernest Hemingway, Ammaniti, Hedayat, Chekhov, Bernard Shaw, Ibsen, Márquez, Faulkner, Kafka, Sand and…

Edgar Allan Poe’s fascinating stories: mystery, short story, detective fiction genre and poetry made him the central figure in American literature. In 1845 he published “The Raven “:

“Once upon a midnight dreary, while I ponder, weak and weary,

Over many acquaint and curious volume of forgotten lore-

While I nodded, nearly napping, suddenly there came a tapping,

As of someone gently rapping, rapping at my chamber door.

“‘Tis some visitor”, I muttered,”tapping at my chamber door-

Only this and nothing more.”…

The Count of Monte Cristo written by Alexandre Dumas in 1844 is a must read classic and is considered a masterpiece and has been translated from the original French language into hundreds of languages. In 976 AD, the magnificent Persian poet Ferdowsi created his masterpiece epic poetry about warrior Rostam who fights against evils. The emphasis of Ferdowsi poetry is on wisdom and pure spirit. The Divine Comedy by Dante who passed away in 1321 is considered the greatest literary masterpiece in Italian language. The Divine Comedy describing Dante’s journey through Hell, Purgatory and Paradise. The marvelous novel: Don Quixote of La Mancha written by Miguel Cervantes in 1605 is considered the most influential literary work in Spanish language; even some literary critics calling it the best literary novel ever written. Dostoyevsky once recommended that reading Don Quijote is essential for purification of the soul. Dostoyevsky’s novels such as The Brothers Karamazov written in 1880, Crime & Punishment, The Idiot and Gambler each exploring human psychology at the best and unique way. Bernard Shaw, the Irish genius, is considered the master of “wit” and his unique sense of humor fascinated the readers throughout the world.

Lack of reliable sources for reading about history, increasingly encourage us to read the literary notable works rather than reading about the works. For example, Wikipedia can be edited by anyone or any bots! at any time! When you check out the references: nearly half of them have issues of some sorts: the links don’t work, the texts are more subjective than objective and sometimes they are fake and have serious reliability issues. The best advice is to read the literary work itself and if you can, read it in the original language.(C)CTR Press






















April 2020













April 2020:








500th Anniversary of Renaissance Genius: Raphael 












(virtual) Museums in Urbino, Rome, Milan, Florence, NY, Paris, Madrid 
















April 2020 is the 500th anniversary of Raphael, master of the high renaissance in Italy. It was supposed to be a mass celebration throughout Italy cultural centers, but unfortunately because of Corona virus, the museums are closed but virtually the memory of this genius, Raphael, is cherished throughout the world.

Raffaello Sanzio was born in Urbino in April 1483- April 1520. He worked on a variety of projects in different cities and in 1504 he moved to Florence that was a very competitive place for the artists such as Michelangelo, Da Vinci, Botticelli and …Raphael began paintings commissioned by famous families and a series of idealized Madonnas. In 1509 he started his work in Rome in the papal palace and created his masterpiece: The School of Athens. The Stanza della Segnatura was the first to be decorated by Raphael artworks. The theme of wisdom was appropriate for this room where the papal documents were sealed.

The School of Athens representing the classical philosophy and it is the most famous fresco by Raphael. It illustrates the classic thinkers and philosophers. It shows the rhetorical gestures of Plato and Aristotle pointing up to the heavens and down to the earth. Plato is carrying a copy of the book: Timaeus that explains how the soul of the world was created. Aristotle carries the book: Ethics that is about what makes a virtuous character. Diogenes is sitting in the middle reading; he believed that all the pretentiousness and artificial growth in the society were incompatible with the real happiness and he insisted on returning to the simple life with integrity. Raphael himself standing close to Zoroaster with a globe. Zoroaster always emphasized the freedom of individual to choose right or wrong and each person is responsible for his or her deeds. Zoroaster believed in thinking good thoughts, saying good words and doing good deeds; these three elements that leading to the increase of force of good in ourselves and in the world. He believed in Frashokereti that is the Avestan language term in Middle Persian for the Zoroasterian doctrine for the ultimate renovation of the universe when the evil will be destroyed. Also there is Parmenides, the Greek philosopher whose slogan was: “whatever is, is and what isn’t, cannot be” or out of nothing comes nothing: ex nihilo nihil fit.

The Expulsion of Heliodorus from the Temple representing the biblical episode about Heliodorus who was sent to obtain the treasure in the Temple but he was stopped by the angels. The Mass at Bolsena illustrating a priest in 1263 who saw the miracle and manifestation of Transubstantiation.The Deliverance of Saint Peter demonstrating the liberation of Saint Peter from the prison by an angel.

The Archangel Michael slays the dragon: an allegorical embodiment of evil. This painting inspired by the Inferno in the Divine Comedy in which Dante recounting the punishment of hypocrites.

In different cities in Italy, museums and cultural institutions planning and preparing for months to commemorate Raphael (that were postponed because of Corona virus). The activists such as: Raphael’s Cartoon for the School of Athens in Pinacoteca Ambrosiana in Milan; Multimedia experience into the life and work of Raphael in the Scuderie del Quirinale in Rome; Raphael tomb in the Pantheon; Raphael and Friends in Urbino in Galleria Nazionale delle Marche in Urbino. In other museums in NY, SF, Paris and Madrid also there are some drawings and artworks related to this Renaissance genius and celebrate the grandeur of his artworks. (C)CTR Press




































March 2020:















February 24- March 1, 2020:







RSA Conference 








San Francisco 












This year RSA conference theme was “Human Element”. Since 1995, every year a unique theme has been chosen for the conference. The related designs, marketing materials and the contents of the website all maximizing the chosen theme of the year. Human element within cyber security aiming to protect not just data but people from different types of hacking and weaponization of social media. The aim is to realize that cyber security is about protecting people and putting the people first.

Interestingly and surprisingly the theme of 2009 was Edgar Allen Poe. Poe was interested in cryptography. One can find anagrams and concealed messages hidden in his poems. “The Gold Bug” is about solution of a cipher that was a map to a hidden treasure. While working as a journalist, Poe in one article offered to give free subscriptions to the readers who send him ciphers difficult to solve. “The Gold Bug” by Poe was a great success and it helped to popularize the secret writing and cryptograms:



The encoded message in the story:













The decoded message in the story:



A good glass in the bishop’s hostel in the devil’s seat

forty-one degrees and thirteen minutes northeast and by north

main branch seventh limb east side

shoot from the left eye of the death’s- head a bee line from the tree through the shot fifty feet out.

It is the solution of a cipher that was a map to a hidden treasure in the story.

There was a variety of educational seminars such as privacy and security in the cloud, privacy standards by IAPP, Technology Risk Management, and how to build a successful cyber security team. The keynote speakers discussed democratization of security, analyzing the psychology of fear, how to reduce supply chain risk by blocking Huawei, and the future of cyber security. The speakers and panelists talked about the power of cooperation, how to build a security culture of protecting, detecting and responding on time, a cloud first security program, reducing e-commerce frauds, cloud threat hunting, forensic techniques against hackers, open source tooling for threat analyzing, avoiding writing vulnerable software, machine learning and risk quantification, the deepfake, and how the EU cyber security act impact US companies.

The speaker talked about EU member states and US companies, and the Security and challenges. He said: “challenges in cyber security are unique and always evolving.” The he discussed  Spanish regulators and highly regulated EU market and how vendors have to comply with the EU regulations.


The next speaker pointed out that to ensure browser security is very important because the most serious attacks coming from internet that resulting in 95% of all endpoint compromises. She mentioned that the internet sending unchecked active code to the users and it is the responsibility of the users to make sure the secure browsing without facing compromising risks. The next presenters analyzed various cyber threats including malware, DDoS attacks and hacktivism campaigns. He emphasized the need to protect organizations by altering them of phishing attempts, rouge applications and pharming attacks. He added the ways to mitigate risks more effectively and more efficiently by utilizing artificial intelligence and machine learning to automate the production cycle from monitoring through extraction to the final production.

In the next session, the panelists discussed collecting real world data in order to gain insight into current problems and challenges. The speaker pointed out that the goal is timely enabling new software systems by upgrading faster than the way the adversaries do. He talked about understanding the motivation and capabilities of the hackers and with real time altering to remove the malicious content from the internet. The speaker said: “Real time risk scores based on real life exploitability ultimately making it easier prioritization of the area to put the efforts in order to prevent the attacks.”

The next speaker talked about infrastructure security and configuration management and how to secure endpoints and prevent compromises. He discussed the ways of monitoring for the malicious activities and how to handle security incidents.
(C)CTR Press

























February 2020:










February 5-6, 2020:







Learning Technologies 


















Learning Technologies event was the premier gathering for discussing the latest challenges in Human Resources and workplace learning. About 8000 attendees mainly professionals and educators in Human Resources and workplace learning from around the globe gathered to learn and discuss the latest in the industry. They include learning and development managers, E learning directors, IT managers, chief learning officers and talent management directors.

There was a variety of sessions, workshops and live demonstrations about digital learning strategies and challenges. The presenters and the panels talked about different aspects of learning technologies innovations and the exhibitors showcased their latest products. The speaker discussing E Learning within large companies talked about the real time experiences of companies including customized content, feedbacks from virtual reality users, cognitive science and AI in various digital learning projects.

The panels discussed the latest policies of E Learning in different countries, collaborative learning, talent management and case studies. The speaker discussed the international management of Human Resources and digital innovations.

The fundamentals of management and practical skills for human resource management innovations, how to work with new generation of digital learning, neuroscience and digital learning were discussed. The speaker talked about pedagogical aspects of learning technologies and how cognitive psychology and neuroscience help us to understand the human education character and challenges.

The keynote speaker discussed the current changes of technology landscape and the ways these changes shape the digital learning functions. He said: “Emerging technologies have the potential to disrupt the digital learning process.” He pointed out that we should be prepared to stay ahead of technology curve. The next speaker discussed the effective ways of learning in a digital world.

















January 2020:



















January 19-21, 2020:








Winter Fancy Food Show 2020








San Francisco 








Winter Fancy Food Show 2020 had an interesting series of educational sessions about Food and Genomics, how the Mediterranean diet in the long term can change DNA, scientific consensus on the benefits of the Mediterranean diet for health and the Mediterranean diet as a strategy for sustainable food in the future.

Following the Mediterranean diet help us to live longer and healthier life. According to the researchers avoiding processed foods and eating natural and fresh products protect our DNA from damage. Professor De Vivo mentioned that the Mediterranean diet resulting in longer telomeres that is a biomarker of aging at the end of each chromosome.

According to the researchers, everyone is unique in how their body using different minerals and proteins. Each person’s genetic variants reacts differently to the different diets. Humans have about 26,000 genes in each cell and scientists are looking for the best way to control them; epigenetics explains the ways changes in genes can occur without changes in DNA. The food that we eat can influence our genes and nutrigenomics researchers believe that the types of food we consume can activate or deactivate certain genes; it is like the regular exercising that activates the genes for strength.The genes are constantly turning on or off as the result of biochemical signals from the body. Eating certain foods can change the patters on some of the genes that directly affects our health. Epigenetics researchers study the ways that external factors such as the diet type can alter our DNA.

In the exhibition hall, representatives from different companies from around the world presenting the samples of their products. The focus was promoting high quality agricultural products. One representative from Italy described the tomatoes ripening in the Mediterranean sun as such: “it is a bit like a mother: always there for you, giving joy and happiness, bringing comfort and reassurance and doing you good.”

According to the Terre Exotique representative, there will be an international pepper festival in Saint Cyr sur Loire, Loire Valley, France, June 20th-21st 2020. 

TrainaFoods is a family owned business growing, producing and packing sun dried fruit in California. St Michel presenting the highest quality French cookies since 1905.

Food education is very important for the healthy living: learning about food and food issues. Food is one the most interesting topic because it opens doors to our well-being and awareness of the food cultures in a variety of places around the world. The awareness of the hazards of processed, junk, GMO and unnatural foods help us to create a healthy and confident generations that appreciate healthy lifestyle throughout their lives. (C)CTR Press




















January 5-8, 2020:






Convening Leaders 2020







San Francisco 













Convening Leaders was a premier event for the meetings and business events industry. It was organized by PCMA that was founded in 1957. The PCMA Foundation was established in 1985. Its goal was supporting the mission of PCMA through research, education, scholarships and critical projects for planning for the future of business events industry.

The speakers in a variety of sessions discussed the challenges in the business events industry and the future of this industry. The speakers talked about the power of personalization, how to create a psychologically safe workplace, how to design from the ground up, how to increase the sale leads, using behavioral science to increase engagement in the workplace, how meeting industry is working with the influencers, human trafficking disaster, Impression management, and building leadership in the meeting industry.

The speaker discussing Psychologically safe workplace talked about how to encounter the Changing social context and increasing pressure. She emphasized the emotional elements in the workplace environment involving Employers, employees and consumers. She asked this question: “Why are we so divided?” Then she continued: “Lack of awareness, fear of mistakes, lack of accountability and lack of trust in the workplace.” The speaker pointed out the need for changing how the employees look at each other in the workplace. She said: “Don’t look at them as the coworker or boss, just look at them as people.” Then the speaker discussed the Interpersonal risk taking and psychological safety and Mutual respect.” The presenter mentioned this quote by Amy Edmondson: “People should be comfortable being themselves.” Discussing the workplace environment she mentioned that 87% of employees are distracted reading the social media posts and 46% reported worsening in the workplace relationships since 2016.

The next speaker talking about the wellbeing in the workplace talked about eight dimensions of the wellbeing: physical, mental, financial, intellectual, social, spiritual, environmental and careers. She mentioned that very young people in the corporations and tech industry earn lots of money but they don’t know what to do with it.

Theresa, a Human trafficking survivor talked about her shockingly horrible experience as a victim of human trafficking at the early age of 15. She said: “95 percent of trafficking happens in the hotels.” She added: “Traffickers use events and hotels as opportunities to make money. We have eyes on the ground.” She mentioned that 62% of victims were tricked, 35% blamed the family members and 3% were kidnapped. There was a discussion about what can be done and many blamed “Johns”, the buyers and thought that the buyers must be punished.

The next speaker in the event strategy and design studio talked about Personas : behavior, attitude and motivation. He discussed Designing innovations and education and the audience’s behavior. He talked about eliminating and including different factors in creating personas. He said: “Time has changed and expectations have been changed too.”


The next presenter, an innovation consultant mentioned that only 11% of marketers set aside a specific budget for marketing innovation efforts. He said: “ As an innovation consultant, I do not do business with China.” In the exhibition areas, the attendees discussed the platform for business events strategists and their business partners. They talked about their professional cases and experiences during networking hours. (C)CTR Press 
















Press Reports 2019